WHAT MAKES CHATTO PRODUCTS UNIQUE
At Chatto, we don’t just create products — we craft solutions as well as a NOT STYLING BRAND. but a REPAIR BRAND
we don’t sell products. We deliver results.
- Our entire collection is built on: 100% organic and natural premium ingredients, carefully selected for their purity, potency, and proven effectiveness. FROM COUNTRIES LIKE GHANA, NIGERIA (WEST AFRICA) WITH RAW SHEA BUTTER,
- African black soap, handmade using ancient techniques passed down through generations.Each of these ingredients is carefully selected for its purity, tradition, and proven therapeutic benefits.
- MORINGA OIL AND KENNELS FROM EAST AFRICA, ORGAN OILS FROM MOROCCO, PURE ORGANIC OILS FROM CANADA, PURE COCONUT OILS FROM SOUTH AMERICA, AND CRAFTED PURE ALOE VERA GELS AND OTHERS HAVE BEEN HARVESTED, WILDCRAFT PRODUCTS LIKE TUMERIC, GINGER, ETC., FROM THE USA,
What sets Chatto apart is our commitment to true repair. We don’t cover up problems with quick fixes or artificial fragrances. We go to the root — literally — to restore, renew, and protect your Skin, Hair, and Scalp, with ingredients sourced directly from nature.
Why This Matters
Unlike commercial “natural” brands that rely on factory-processed versions of herbs, our wildcrafted ingredients retain their full mineral and enzyme profile. That means more healing, more results, and a truer connection between your body and the earth. Every Chatto product is:
- Certified 100% Organic & Natural – Free from harmful chemicals, fillers, synthetic preservatives, or artificial dyes. 100% Raw material carefully selected from most countries.
- “We also don’t play the label game — we use what works, and we show you exactly what’s inside.”
- We handcraft in Small Batches – To ensure freshness, quality, and attention to every drop.
- We formulate for Function – Each ingredient has a purpose, targeted for healing, repairing, and strengthening hair.
- We are environmentally Conscious – We honor the earth by choosing sustainable packaging, ethical sourcing, and green manufacturing practices.
- – With ingredients selected from across Africa, Canada, the United States, South America, as well as Asia, known for their natural richness and healing properties.
But the real difference? These products are the result of decades of studying plants, Skin and scalp disorders, hair loss, and the healing power of nature, combined with a deep desire to help people find real, lasting solutions.
In a market full of noise and marketing claims, Chatto remains grounded in truth: we are a repair-focused brand, created for those who are tired of false promises and need products that truly work. Whether you’re dealing with Skin problems, dryness, breakage, thinning, or skin and scalp issues, our products are designed to help you reclaim the health and glow of your hair—naturally and organically.
Because at CHATTO, we don’t sell products. We deliver results.
We craft solutions as well as a NOT STYLING BRAND. BUT A REPAIR BRAND
SUSTAINABILITY, ETHICS, IMPACTS, AND RESPONSIBILITIES
(“People, Planet, Product.”)
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Emphasize sustainable packaging (recycled, refillable, glass, or biodegradable).
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Highlight eco-conscious processes:“Our products are crafted without industrial waste, animal testing, or plastic-heavy shipping.”
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“We support African women’s cooperatives and small herb farms in North America — not factories.”
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“We don’t just avoid harming the planet. We support those healing it.”
You Need Results — Not Routines.”
OUR VALUES:
Solutions. Fixes. Products that work, not just feel good.
- “Thinning edges? Itchy scalp?Dry, flaky /scaly skin, Dry, brittle strands that snap like twigs? We’ve been there. And we’ve fixed it.”
- “We target inflammation, detox buildup, and stimulate follicles with proven plant power
- Here are some of our before/after testimonials or “what changed” stories.
WHAT MAKES CHATTO PRODUCTS STAND OUT
1. 100% Organic & Natural Ingredients
We use only the highest-quality botanicals — no chemicals, no fillers, no artificial dyes. Just pure, healing ingredients from nature.
2. Handcrafted in Small Batches
Every product is made with care in small quantities to ensure maximum freshness, quality, and performance.
3 Formulated to help Real Repair
Each formula is targeted to address the root causes of Skin , Hair and scalp issues, not just the symptoms, but for results you can feel and see
4. Earth-Friendly Commitment
We use sustainable packaging, ethical sourcing, and eco-conscious manufacturing to honor the planet as we care for your hair.
5. Backed by 45+ Years of Expertise
Chatto is behind every product a master herbalist and hair specialist. After decades of studying natural remedies and working with real clients, she created this line to offer something honest, pure, and effective.
6. Brand That Helps to Heal
We are not a STYLING BRAND. We are a REPAIR BRAND — here for those who are done experimenting and are ready for real, lasting transformation.
WHAT WE VALUE:
Sustainability, ethics, impact, and responsibility:
- Emphasize sustainable packaging (recycled, refillable, glass, or biodegradable).
- Highlight eco-conscious processes:
“Our products are crafted without industrial waste, animal testing, or plastic-heavy shipping.”
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Share your sourcing stories:“We support African women’s cooperatives and small herb farms in North America — not factories.”
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Go beyond “clean beauty” and say:“We don’t just avoid harming the planet. We support those healing it.”
PRODUCTS THAT WORK
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We help solve issues and help problems like, “Thinning edges, Itchy skin and scalp, Dry flaky /scaly skin, Dry, brittle strands that snap like twigs, Shedding, Thinning, helps with hair loss, We target inflammation, detox buildup, and stimulate follicles with proven plant power.”
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Structure your content around problems and proof, with before/after testimonials or “what changed” stories.
“Kinky, coily, wavy, loc’d, straight, or transitioning
Our formulas respect and nourish your real texture.”
No silicones, no sulfates, no buildup, no Parabens, no Alcohol, gluten-free, and no Petrolatum — and back that up with skin,scalp and hair results.
WE ARE, ANTI-HYPE BRAND:
“We’re not chasing trends. We’re rooted in tradition and backed by 45+ years of real results.”
WE LEAVE YOU WITH A MESSAGE
At Chatto, we believe you deserve better — and we prove it in every jar. No gimmicks. No guesswork. Just time-tested healing from earth to root.”
“We don’t just care about your skin and hair. We care about who grows the natural and organic products that are harvested, and what happens to the planet when it’s gone. Our beauty practices start with people and end with results.”
At Chatto, we don’t sell products. We deliver results.
We craft solutions as well as a NOT STYLING BRAND. BUT A REPAIR BRAND
— Chatto Wright
MEET CHATTO — THE DISRUPTOR: Who Is Chatto?
A pioneer in the beauty and wellness industry, Chatto is redefining what it means to care for hair and skin. Her expertise is both ancient and modern, grounded in ancestral wisdom and sharpened through decades of hands-on professional experience.
Titles in Order of Impact:
- Herbalist
- Formulator
- Cosmetologist
- Aesthetician
- Entrepreneur
Also a proud member of the Women’s Business Enterprise National Council (WBENC) and a recognized Minority-Owned Business Development Leader.
Signature Quote: “Growing up in Ghana, Africa, I learned and experienced the power of traditional herbal medicine firsthand from my grandmother, a well-known herbalist in the region. I traveled back to my roots and this amazing healing tradition when I was challenged with infertility, and when my second son was riddled with skin issues. I decided then that the ancient ways hold a mighty mystery available for us to address so many issues. My dedication is to utilize the finest botanicals from Africa… and beyond… in products that enhance and support healthier, more vibrant living.”
Founder’s Signature:
— Chatto Wright
Founder, Master Herbalist & Formulator
“Because we don’t sell products. We deliver results.”
“Chatto in her element — blending ancient herbal wisdom with modern science to create clean, effective solutions for real people with real hair and skin challenges.”
A Philosophy Rooted in Nature, Proven by Results
Chatto product lines address hair and skin challenges that impact a significant part of the population. She studied traditional botanical medicine under her grandmother and seven expert herbalists in Ghana.
With an innate understanding of the power of nature and natural ingredients, she realized that the play between chemistry, skin, and hair genetics, and cultural drivers holds the key to beautiful, healthy hair and skin.
Decades of herbal and healing wisdom — combined with professional training in cosmetology and aesthetics — have resulted in unique, disruptive, and highly effective formulations. These products don’t mask problems; they correct them at the root, restoring wellness from the inside out.
Every formula she creates reflects a lifetime of dedication to health, healing, and heritage — and the results speak for themselves.
TIMELINE OF A HEALER’S JOURNEY
Early Years (Ghana)
Learns herbal medicine from her grandmother, a respected healer in the community.
Teen Years
Begins mixing oils and herbs for hair and skin under the supervision of village herbalists.
Move to the U.S.
Studies cosmetology and aesthetics professionally; opens her first salon.
Infertility & Skin Struggles
Returns to ancestral knowledge during personal health challenges — formulates healing remedies that work.
Founding of Chatto Products
Begins formulating clean, organic, repair-focused products using wildcrafted, ethically sourced ingredients.
Today
Global educator, speaker, and master formulator — still hand-selecting ingredients and guiding every product to ensure results you can trust.